1.25.2012

Year of the Dragon | 2012 Goals

It's that time of year again where you start setting goals for the New Year and hoping that this time you'll stick with them. Well, last year went better than expected and I'm hoping that by posting these I will now be held accountable by the will of the universe and maybe a few loyal followers...Bueller?  And, being that the Chinese New Year was celebrated on Monday (Jan. 23rd) it has come to my attention that it is the Year of the Dragon. Curious to what that meant I did a little research only to find out that the this year only has a 60% favorable rating - bummer! But according to the report if I keep my chin up and put myself out there things could be looking pretty good. Oh, yeah and I need to make a budget...better add that to the list!

2012 GOALS
Business:
  • shoot new work! 
  • produce a shoot out of state
  • make new promo cards
  • create a year long marketing campaign/plan
  • design & send email promos
  • build Agency Access contact list (fashion, apparel, editorial, portraits)
  • design & implement a creative mailer for select agencies (25-50)
  • work on a printed book (portfolio)
  • network with more industry professionals
  • travel more
  • enter a photo contest
  • get published in a national magazine
  • get business organized through QB
  • plan & implement tax payment schedule (sales & use/estimated quarterly)
  • meet with my CPA throughout the year to stay on track
  • update QB weekly
  • research ITEX barter system
  • find a good wardrobe stylist
  • attend 2012 PDN PHOTO EXPO
  • check out an art gallery
  • organize an industry wide mixer
  • organize APA Portfolio Review
  • meet with a photo consultant
  • setup meetings with local AD Agencies

Personal:
  • start exercising 2-3x week
  • start going to yoga again
  • work on being more positive
  • keep in touch better with friends & family
  • wash my car a least 2x this summer
  • get two window boxes
  • finish building the front & back pergolas
  • finish staining the deck
  • host a few house parties
  • go on our honeymoon!
  • MAKE A BUDGET (and follow it, of course!)

1.17.2012

The wonders of technology | iPhone Collage

To quote the fantastic Chase Jarvis "The Best Camera is the one you have with you" - agreed. Here's a look back on the last two years collecting iPhone photos tweaked with my two favorite apps Hipstamatic and Instagram. Now you can see what's most important to me...food, fun, friends and more food?...ENJOY!

1.16.2012

2011 Goals Revisited

Despite 2011 being quite the whirlwind of activity with a wedding to plan (albeit in our backyard), lofty marketing goals and a laundry list of outdoor activities; all in all it turned out to be a fairly productive year. And so it is that last year has come and gone and it's time to clean out the preverbal closet and find out just how much progress we've made and what still needs doing. Here's a look back on last year's goals.

2011 GOALS
Business:
  • shoot new work! produce one new portfolio shoot a month (ok, so maybe a little too ambitious)
  • plan at least 3 shoots out of state (still want to do this!)
  • update website with new and existing work
  • launch "wedding website" site & blog
  • re-brand my blog
  • update my blog regularly - use to post new work (getting better at this!)
  • make new business cards (finally!)
  • make new promo cards
  • create marketing campaign (must do!)
  • create email blasts
  • build Agency Access contact list (working on it)
  • send out at least 1,000+ email blasts/marketing campaigns
  • brainstorm a creative mailer for select agencies (25-50+)
  • start networking with other modeling & talent agencies
  • network with more industry professionals
  • travel more
  • enter a photo contest (eek!)
  • get published 

Personal:
  • finish reading "Three Cups of Tea" & "Crush it" 
  • start reading "Water for Elephants"
  • start swimming & biking 2-3x week (running 1-2x week...)
  • start going to yoga again
  • work on being more positive (always need to work on this!)
  • start writing in a journal 
  • keep in touch better with friends & family
  • finish landscaping the front flowerbeds
  • add new mulch to existing plants & beds
  • start working on the new back patio (so awesome now!)
  • replace the cellar door
  • finish fencing the back yard
  • build a chicken coop! (ha ha, I don't know what I was thinking here!)
  • wash my car a least 2x this summer (ugh?)
  • paint the outside of the house
  • get two window boxes
  • complete patio project before summer
  • get house re-appraised after completed work
  • set a wedding date
  • find a wedding venue, dress, photog etc…
  • send out invites
  • get pets up to date on shots
  • take a vacation (can't believe we still haven't done this!!!)